This webinar will explore how end-users and citizens can be meaningfully engaged throughout pre-commercial procurement (PCP) implementation, from identifying needs and defining requirements to solution development, testing and adoption. Drawing on PCP WISE’s co-production methodology, insights from its EMS2026 conference contribution on demand-driven climate services, and practical lessons learnt from three other Horizon Europe PCP projects, the session will bring together public buyers, procurement experts and innovation practitioners to discuss the legal framework, effective approaches to user engagement, and the challenges and success factors involved in integrating end-user needs and feedback into innovative solutions. A panel discussion will further explore how coproduction can build trust, improve usability and support the adoption of solutions that respond to real-world needs.

Agenda:
13:30 – 13:35 | Welcome & strategic remarks, G.A.C. Group
13:35 – 13:45 | Setting the scene: Why end-user and citizen engagement matters for PCP implementation, Antonia Matthies, Climate KIC
13:45 – 13:55 | Legal framework and requirements for end-user engagement in PCP, Ana Lucia Jaramillo Villacis, Corvers Procurement Services 
13:55 – 14:05 | From needs to specifications: Lessons from PCP WISE co-production, Antonia Matthies, Climate KIC
14:05 – 14:35 | Lessons learnt from other PCP projects

14:35 – 14:55 | Panel discussion: “From co-production to adoption – building trust and creating solutions people will use”, moderated by Antonia Matthies, Climate KIC. Speakers:

14:55 – 15:00 | Wrap-up, Q&A and Outlook, G.A.C. Group